Over 500 global brands to showcase latest innovations at ADIHEX 2010 (EN, original)Over 500 global brands to showcase latest innovations at ADIHEX 2010 (EN, original)

More than 30 countries represented at Abu Dhabis annual flagship cultural event

Over 75 per cent of exhibitors from last year rebooked for ADIHEX 2010

Over 500 global brands in weaponry and equipment manufacturing from over 30 countries will be showcasing their latest products at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2010, which starts in the capital on September 22, organisers announced today.

The four day annual extravaganza, which concludes on September 25, will bring together companies active in hunting, safari, weaponry, falconry, equestrian and outdoor sporting equipment and technologies. As an integral part of Abu Dhabis annual event calendar, ADIHEX is dedicated to bringing alive UAEs deep rooted traditions in an unmatched synergy of cultural heritage, environment conservation and modern technology.

In a validation of the events continuing success in attracting VIP visitors and connoisseurs of hunting and weaponry, over 75 percent of exhibitors from the 2009 edition have rebooked for this years event. The high level of returning exhibitors is reflective of the great networking opportunity and unique commercial leads offered by ADIHEX, regionally and internationally, says Abdullah Al Qubaisi, Event Director of ADIHEX and Director of Communication department at Abu Dhabi Authority for Culture and Heritage (ADACH).

As every other year, the latest edition of ADIHEX will also see the very latest in hunting, equestrian and outdoor sporting equipments. Additionally, some exhibitors are keen on showcasing bespoke wares, specially designed for connoisseurs from the region. We believe this years exhibition will be especially interesting for both buyers and visitors at the show, Al Qubaisi says.
Miniature Arsenal, the Moscow-based miniature firearm manufacturer, is exhibiting its entire weapons collection outside Russia for the first time at ADIHEX 2010. "Since the establishment of our company in 2005, we have been participating in ADIHEX as the most important Middle East gun and hunting exhibition. It is the ideal occasion to bring the international market attention to the extraordinary collection of historic and contemporary miniature weapons of the company", says Dimitry Streshinsky, founder and owner of Miniature Arsenal.
"This decision to launch at ADIHEX has been urged from many of our established collectors and by some of the international VIP recipients of our miniatures", adds Streshinsky.

Sweden-based VO Gun & Rifle Maker, the company that produces some of the worlds most exclusive handmade rifles for hunting and collection, will showcase its limited edition of high end weaponry specifically designed for ADIHEX 2010.

We have developed and designed a special edition of five exclusive rifles called The VO Falcon Edition, as a tribute to the deep rooted hunting traditions in the Arabian world, says Master Gunsmith Viggo Olsson, founder of VO, which has been an exhibitor at ADIHEX since 2005. The rifles are covered by beautiful engraving of Peregrine falcons and Saker falcons. The five rifles in the edition will be totally unique, individually marked and tied together with small details making them a part of this exclusive limited edition.

International weaponry distributor, MP3, another loyal exhibitor at ADIHEX, will occupy the largest exhibition space in the weaponry arena, while International Golden Group (IGG), a leading defence product and system supplier in the UAE, which closed deals in excess of AED 200 million at ADIHEX 2009, will be among key exhibitors returning at ADIHEX 2010.

ADIHEX is an exquisite platform and we always bring our best wares to the show, in line with the preferences of our clientele in this region. This year, we will be displaying 10 of our masterpieces, including LIWA, our latest innovation in the hi-tech rifles category, says Khamis Hamarain, Managing Director of MP3 international. Within the stand, we will have four sections, one for MP3, one for Caracal who are displaying their latest 9x19mm guns, one for RUAG who are displaying special guns with the customers engraved names, and finally one for Merkel. As in previous editions of the event, we expect a high VIP turnout at this years edition as well and look forward to expanding our franchise in this culturally vibrant region.

ADIHEX 2010 will also see national pavilions from France, Germany, and Tanzania, which will be exhibiting unique attractions from their respective countries.

Radio competition
A daily quiz competition has started last Thursday on Emirate FM in collaboration with ADACH. As part of the competition, listeners have an opportunity to win a range of exciting prizes by correctly answering a question related to ADIHEX and Emirati heritage. The grand prize for the competition is a buggy, while participants also have an opportunity to win cash prizes of AED 30,000, daggers worth over AED 1500, paintball sessions as well as caricature drawings. The competition will run daily on Emirate FM until the end of ADIHEX2010.

ADIHEX 2010 is being held under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Rulers representative in Al Gharbia (the Western Region) of Abu Dhabi, President of the Emirati Falconers Club (EFC), with support from ADACH and the Organization of the Emirates Falconers Club.

The exhibition is co-sponsored by leading corporate organizations including Abu-Dhabi Sports Council, Invest AD, HSBC, Bonyan, Wathba Stud Farm and Areej Al Ameerat.

Original article: http://www.eyeofdubai.com/v1/news/newsdetail-47139.htm

ADIHEX official site: http://www.adihex.net

Over 500 global brands to showcase latest innovations at ADIHEX 2010 (EN, original)
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